Digital Signage for Employee Communications

Visual mediums are better suited for getting across important messages while adding value to their intended meaning. This means that your company can reach a larger amount of your workforce more easily while ensuring that all information shared is understood and retained without consuming too much of their time.

The most apparent use for digital signage is in customer-facing environments. Amplifying your storefronts with immersive technology designed to streamline information to the average patron is but one example of its application. However, digital signage has far-reaching capabilities that extend to your employees in other settings just as effectively as most innovative technologies. It takes a little creativity, a little planning, and the right toolsets to digitally transform your internal processes to account for integrating digital signage for employee communications. What you need is a company like OpenEye Global.

Digital Signage for Employee Communications

You’ve got plenty of platforms and applications handling internal communications. Newsletters, Slack, email, HR, and more are solutions that have been designed to maintain a coordinated and concise communications network. The issue is that, depending on the type of message that needs to be sent, none of these solutions have the required properties to capture employee attention or interest. Emails clog up inboxes, Slack is more for direct messaging than large-scale announcements, and newsletters tend to be ignored and forgotten.

What makes digital signage exceptional in delivering important messages and announcements to your organization is that it’s hard to ignore. Visual mediums are engaging, and knowing how to integrate those creative and technical solutions into your company’s architectural framework needs a provider with intimate experience planning, building, and deploying those solutions.

Why Engagement Matters

While all those communications solutions offer practical answers for employee communication, there’s not much about them that begs for the individual’s attention. There aren’t any elements that make these notices, announcements, or informative posts stand out in a way that causes your employees to retain their information or pursue them in the first place. The same principles apply to customer-facing digital signage solutions – the focus on engagement ensures that the right people hear and retain the message you’re conveying.

Without engagement, an important memo about new workplace policies might go unread. Without engagement, organizing various meetings using the same room could potentially overlap and cause confusion. Increasing visibility, as in our work with the Kentucky Expo Center, from a centralized interface, plays an integral part across multiple levels for aligning employee behaviors with company goals.

Benefits of Digital Signage in the Workplace

The adaptability of utilizing digital signage, allowing your managers to receive feedback and implement it across your entire internal architecture, enables optimized decision-making processes in how digital signage connects with your intended audience. How digital signage is incorporated into your company’s framework depends on your goals. Their effects on workplace productivity, employee engagement, and communication efficiencies are fairly unanimous no matter what the tailored solution ends up to be. Some of these benefits include:

  • Attention-grabbing screens
  • Fast, concise imparting of important information
  • Conveying the “why” of how this information impacts your workforce
  • One-to-many information-sharing approach

Visual mediums are better suited for getting across important messages while adding value to their intended meaning. This means that your company can reach a larger amount of your workforce more easily while ensuring that all information shared is understood and retained without consuming too much of their time.

Digital signage for employee communications is an excellent way to optimize your company’s operations. With OpenEye Global, we’re dedicated to producing transformative solutions that abide by your branding while meeting your budgetary expectations. Visit our contact page or call us at (732) 407-5018 for more information.

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